Education. continuing education for the public relations professional.

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If you are employed, or are a student, in the public relations field, you are familiar with the trials and tribulations

that go along with the job. You are the first department to be cut when company budgets are slashed and you rarely get the

salaries you deserve.

Contrary to most company’s beliefs, public relations serve a vital function in vibrant companies. Public relations professionals

are the spokespeople for their companies and can make the difference in whether the company comes through unscathed during a

crisis or whether the company suffers from permanent setbacks.

Unfortunately, most companies give the title of Public Relations to junior staff members who have no idea how to interact

with the media and can make a company look amateur without trying. True public relations professionals go through a vigorous

continuing education program including earning advanced degrees and becoming accredited in public relations.

Accreditation in public relations is a designation that signifies that a public relations professional is indeed a professional

in the field and is able to take on any crisis that comes along. To earn accreditation, a public relations professional must

have significant experience in the public relations field, have a portfolio of past work, take a comprehensive exam about

the history of public relations and have an interview with